First-time performer Lil Bow Wow does a surprisingly good job, as do the other children and the adults. Although it loses some of that energy in the second half, the characters carry the story until the fun finish. The evil manager of Calvin’s orphanage, however, has plans of his own that endanger plans to find a good family and get into the playoffs. Calvin’s prayers and optimism turn the team around and melt the heart of the team’s star player, Tracey, who’s estranged from his own father.
A bolt of lightning energizes the shoes, and Calvin is able to play “like Mike.” He joins the slumping Los Angeles Knights. Be Like Mike is a television advertisement for Gatorade starring American professional basketball player Michael Jordan.LIKE MIKE tells the story of 13-year-old orphan Calvin Cambridge, who finds tennis shoes that may have been basketball player Michael Jordan’s when he was young.
Created by advertising agency Bayer Bess Vanderwarker, it featured various children and adults playing basketball with Jordan, set to a song with lyrics about wishing one could be like the basketball player.Īs the first Gatorade commercial to feature Jordan, the concept for Be Like Mike originated from advertisement executive Bernie Pitzel. Pitzel was inspired by the song " I Wanna Be Like You" from the Disney film The Jungle Book, but failed to secure the rights to use it. Instead, he wrote lyrics and hired Ira Antelis and Steve Shafer to compose the song that would become the background music for the advertisement. Originally broadcast on August 8, 1991, the commercial was warmly received by the public. While the advertisement did not drastically improve sales for Gatorade, it helped to further portray Jordan as a likable superstar, endearing him to children who wished to emulate his play.
In subsequent years, the advertisement has been cited as one of the best sports commercials ever.
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